Pinterest Pin Size and Dimensions: The Complete 2024 Guide

The ideal Pinterest pin size is 1000 x 1500 pixels at a 2:3 aspect ratio. That's Pinterest's own official recommendation, and it's the one dimension worth building your workflow around. Everything else here explains why it matters, what happens when you stray from it, and how to set it up in whichever design tool you use.

What is the ideal Pinterest pin size in 2024?

Pinterest recommends 1000 x 1500 px at a 2:3 aspect ratio for standard image pins. The minimum width you should publish is 600 px — anything below that renders blurry on Retina and high-DPI screens, which is most mobile users today. File size limits are 20 MB for images and 2 GB for video pins.

The reason 2:3 outperforms square (1:1) comes down to feed real estate. Pinterest's home feed is a vertical scroll, and a taller pin physically occupies more screen before the user swipes past it. A 1000 x 1500 px pin takes up roughly 33% more vertical space than a 1000 x 1000 px square. More time on screen means more chances for a save or a click before the pin disappears.

Pinterest pin dimensions: every pin type in one table

Different pin formats have different requirements. Use the table below before you open your design tool.

A few notes: the square pin is technically acceptable, but you give up about a third of your feed presence compared to a 2:3 pin. For video, 9:16 (1080 x 1920 px) is supported but appears letterboxed on desktop, so 2:3 is the safer choice if you want consistent display across devices. Idea pins are the exception — they're full-bleed vertical only, and 9:16 is correct there.

How Pinterest crops your pin, and how to design around it

In the home feed, Pinterest auto-crops any pin taller than 2:3 by hiding the bottom portion behind a "See more" button. If you place a call-to-action, a URL, or a key headline in the bottom 20% of an oversized pin, most users will never see it without actively tapping through. Your most important content needs to sit in the upper portion of the image.

The expanded view works differently. When someone taps a pin to see it full-size, Pinterest shows the complete image regardless of aspect ratio. That gives you room to add supporting detail, step-by-step content, or extra context lower in a tall pin — but the hook that gets someone to tap still has to land in the top 2:3 zone.

A practical rule: keep all critical text, faces, and logos within a central 1000 x 1500 px frame even if your canvas is taller. Anything below that line is bonus content for the engaged viewer, not your primary message.

One more thing: Pinterest uses a smart-cropping algorithm to generate thumbnails in search grids, and it tends to favor the center of an image. Keeping a face or product toward the middle rather than the edges reduces the chance it gets cropped out of the thumbnail.

What image format and resolution should Pinterest pins be?

Pinterest accepts JPG, PNG, and WebP for static images, and MP4 or MOV for video. The format you pick makes a real difference in quality and load speed.

• PNG is the better choice for pins with text overlays or flat graphics. Its lossless compression keeps text crisp at any size.
• JPG works better for photography-heavy pins. It produces smaller files without visible quality loss on photographic content.
• WebP is accepted by Pinterest and typically runs 25 to 35% smaller than an equivalent JPG. If you embed pins in blog posts, smaller files improve page load speed, which affects your PageSpeed score.

Export at 72 PPI. Pinterest is a web platform and gets no benefit from 300 PPI files — exporting at print resolution only inflates your file size.

Use RGB color mode only. CMYK is designed for print and will either render incorrectly on screen or fail to upload.

How to create the right Pinterest pin size in Canva, Photoshop, and Adobe Express

Canva

Canva has a built-in "Pinterest Pin" template that sets your canvas to 1000 x 1500 px automatically. To start from scratch, go to Custom Size and enter 1000 W x 1500 H px. Once you've designed one pin, the Resize (or Magic Switch) feature can generate a 1:1 square variant for Instagram at the same time, saving you from rebuilding the same design twice.

Photoshop

Go to File, then New. Set Width to 1000 px, Height to 1500 px, Resolution to 72, Color Mode to RGB, and Background to White. Save for web as JPG or PNG depending on your content.

Adobe Express

Select "Pinterest Pin" from the template library. It loads pre-set at 1000 x 1500 px, so you can start designing without adjusting any settings.

Figma

Create a frame at 1000 x 1500 px and build a 2:3 clip mask component you can reuse across a board's pin series. This keeps sizing consistent when you're producing multiple pins for the same campaign.

Does pin size affect Pinterest SEO and reach?

Yes, and the mechanism is direct. Pinterest scores "Pin quality" partly on engagement rate. A correctly-sized 2:3 pin earns more saves because it occupies more feed space before the fold — a structural advantage over smaller formats before any other variable comes into play. Data from Tailwind has shown that 2:3 pins average two to three times more repins than 1:1 pins in the same niche.

Oversized pins face an active penalty. Pinterest's own help documentation confirms that truncated pins receive lower impression priority in distribution. Publishing a pin taller than 1000 x 2100 px doesn't earn you more reach; it reduces it.

Text legibility on mobile is another factor tied to size. In a standard two-column mobile feed, your pin renders at roughly 236 px wide. At that width, text smaller than 24 pt (32 px) in your original design is hard to read. Illegible text reduces saves, which feeds back into lower Pin quality scores.

Consistency across a board matters too. When all your pins share the same dimensions and visual style, the board reads as cohesive to both viewers and Pinterest's category search ranking. Boards with a consistent look tend to attract more followers, and follower growth reinforces board-level authority in search results.